For Movie project, I conducted a brief survey among a small group of individuals who regularly attend cinemas and utilize similar apps to purchase tickets, access showtimes and promotions and more. My research aims to comprehensively understand the user process of searching for movie showtimes, including the connections they establish during this process. I intend to identify recurring patterns and behaviors exhibited by users when seeking showtimes. By doing so, I aim to uncover the specific desires and needs of users as they navigate through the app. Additionally, I seek to gain insight into the challenges, problems, and frustrations users encounter while interacting with apps similar to the one I’m designing. This user-centric research will inform the development of an app that addresses these identified needs and pain points.

Sample Questions:

• Do you own a phone?
• How often do you go to the cinema?
• Do you ever check for the movies’ showtime in the cinema app? Why?
• Can you describe how you normally check for the movies’ showtimes? Why do you do it in that way?
• What challenges or problems do you face while checking for the showtime of a movie?
• How does that make you feel?
• Is there anything or any way you feel these challenges could be resolved or to improve your experience while using the app?
• Is there anything you would like to add?

Key Findings from the Survey:

• Many users are unaware of an app for their favorite cinema, so they rely on the responsive website.
• Google is the primary starting point for users when searching for movies’ showtimes.
• Users are greatly annoyed by the constant barrage of advertisements.
• Outdated information appears to be a prevalent issue in cinema websites and apps.
• Insufficient information is another significant challenge.
• There’s a clear demand for an efficient and user-friendly app that users would consider downloading and installing on their mobile devices.
• Easy navigation is identified as a fundamental requirement.